Viper 4 was among the seventh annual AgProfessional Editors' Choice New Product of the Year Award winners. The AgProfessional editorial staff selected 10 new products that they consider the greatest advances in technology or chemistry, and that represent the best, newest, most innovative products introduced in 2010 for the ag retailer market and the consulting industry.
The winning selections are based on the facts and information provided in new releases background materials and media presentations. Product information is gathered without regard to the financials already achieved but are still evaluated on the long-term sales potential and impact on agriculture. The new products had to be introduced during 2013 for U.S. crop production and the upcoming 2014 growing season.
The winning companies/products were introduced with stimulating information that showed each company's excitement about introducing a revolutionary product or a major upgrade and specifically targeting the audience of AgProfessional magazine crop consultants, farm managers and ag retailers. The Top 10 products have the potential to earn income or be sold by the magazine's target audience; therefore, products targeted only to farmers and producers do not fare well in our evaluation to be one of the winners.
About Viper 4
Raven Industries, Inc. introduced new advances in precision agriculture technology with the new Viper 4 field computer during the eleventh annual Raven Innovation Summit held June 4-5. Viper 4 improves how customers manage critical machine functions, but more importantly, enhances the way data collected in the field is managed and utilized.
The Viper 4 is a fourth generation field computer. Yet it's also the first in a new generation powered by the new Raven Operating Software, which integrates Raven's full line of products into one connected platform, but is also designed to work with any equipment brand.
The Viper 4 field computer features a 12.1-inch responsive touch screen and sleek design with a rugged magnesium casing.
A customizable user interface utilizing new Raven Operating Software allows users to set up machine profiles, user profiles and grower-farm-field information, expediting job start-up and streamlining information management functionality.
"Data management is critical to our customers' success. Viper 4 hardware, software and third-party applications will operate separate from each other, providing an open platform for data management with our Slingshot API platform and agX compatibility, said Matt Burkhart, vice president and general manager for Raven's Applied Technology Division.
To view the complete list of winners visit agprofessional.com.